Inside Amazon Prime鈥檚 Strategy: How Audio and Insights Drive Performance
Rose Jia, Head of Customer Lifecycle at Amazon Prime Video & Amazon Studios, joins Hetal Patel, President of Ad Intelligence at 星空无限传媒, to share how leading brands are translating insights into media performance and how audio plays a pivotal role in driving results.
In this video, you'll learn:
- How Amazon connects media investment to measurable business outcomes
- Why audio is an essential amplifier for search, social, and digital channels
- How to apply research like iHeart鈥檚 New American Consumer study to create smarter campaigns
This discussion unpacks how one of the world鈥檚 most data-driven companies is rethinking media, measurement, and consumer connection for more effective planning.